ABOUT ME
Freelance Cebu SEO Specialist
I’m Cathy Sia, a freelance SEO specialist based in Cebu, dedicated to helping businesses strengthen their online presence, attract the right audience, and achieve sustainable, long-term growth.
My work is grounded in data, ethical strategies, and a commitment to measurable results. With training from PinoySEO and hands-on experience optimizing websites across different industries, I help brands improve visibility, increase traffic, and turn insights into clear, actionable strategies.
What I Do
I specialize in technical SEO, keyword research, website audits, on-page optimization, content improvement, and monthly performance tracking. Every strategy I create is tailored to your business goals, ensuring transparency, clarity, and measurable progress at every stage.
My Mission
My mission is simple: to support businesses with honest, effective, and long-term SEO strategies that strengthen their visibility on Google and help brands grow with integrity, consistency, and sustainable results.
My Values
I value integrity, consistency, and lifelong learning. The digital landscape changes rapidly, and I believe that staying updated, adapting continuously, and maintaining strong professional ethics are essential to delivering reliable and impactful SEO results.
MY PROCESS
I follow a structured, transparent workflow designed to give you clarity, confidence, and measurable results at every stage:
1. Data Benchmarking
I start by analyzing your website’s current performance, including traffic, visibility, and key metrics. This establishes a baseline used to measure progress and SEO growth.
2. Website Audit
I conduct a complete website audit to identify technical, structural, and content issues that may affect performance and search visibility.
3. Keyword Research & Mapping
I perform in-depth keyword research and strategically map these keywords to the most relevant pages to improve rankings and search relevance.
4. On-Page SEO
I optimize content, meta tags, headings, internal links, and page structure to enhance user experience and search engine understanding.
5. Technical SEO
I address technical issues such as site speed, crawlability, indexing, and structural improvements to support overall performance.
6. Off-Page SEO
I strengthen your website’s authority through strategic backlink building and off-page optimization techniques focused on quality and long-term value.
7. Monthly Reporting & Analysis
I provide detailed monthly reports that track performance, highlight improvements, and guide future strategy decisions.
Certifications & Tools I Use
I believe in staying updated and trained using industry-recognized tools and programs.
Certifications
PinoySEO Certification – SEO Specialist Training
Completed comprehensive SEO training covering technical SEO, keyword research, on-page optimization, website audits, and ethical, data-driven strategies aligned with industry standards.
Google Analytics Certification
Certified in Google Analytics with expertise in tracking website performance, interpreting user behavior, and making data-backed decisions to improve online strategies.
Tools I Use
Google Analytics • Google Search Console • SEMrush • Ubersuggest • Screaming Frog • WordPress • SOVA Training Tools
Let’s Work Together
If you’re looking for a freelance SEO specialist in Cebu who’s strategic, ethical, and genuinely committed to helping your business grow, I’d love to partner with you.
CATHY SIA
Local SEO Specialist